Wir sind ein kleines Team und fokussieren unsere Kräfte daher voll auf die App. Wenn Du die Bewertung dieses Produktes sehen möchtest, lade sie Dir jetzt. COOKIE CRISP Cereal 6 x (2 x g). Getreidekost mit Vollkornweizen, Mais und Keksstückchen mit fettarmem Schokoladenpulver. Artikelnummer: . Nestlé Cookie Crisp sind der schokoladige Start in den Tag für junge und alte Leckermäulchen. Denn die Cerealien aus geröstetem Vollkorn-Getreide stehen in.
Nestle Cerealien Cookie CrispWir sind ein kleines Team und fokussieren unsere Kräfte daher voll auf die App. Wenn Du die Bewertung dieses Produktes sehen möchtest, lade sie Dir jetzt. Check Out our Selection & Order Now. Express delivery days possible. Nestle Cookie Crisp. Artikelnummer: Kategorie: Zum Frühstück. Die leckeren Schoko-Knusper-Kekse mit 34% Vollkorngetreide sind die Leibspeise von.
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Product Description Chocolate and malt flavored whole grain wheat balls breakfast cereal. Customers who viewed this item also viewed.
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It also analyses reviews to verify trustworthiness. Cookie Crisp is a cereal made to recreate the taste of chocolate chip cookies.
Introduced in ,  it was originally manufactured by Ralston Purina  until they sold the trademark to General Mills in , who soon after changed the recipe.
From its introduction in until the early s while under Ralston ownership Cookie Crisp was available in three flavors. Peanut Butter Cookie Crisp   was introduced in It was phased out by Double Chocolate Cookie Crisp   was a double chocolate-flavored variety of Cookie Crisp introduced in In July , Cookie Crisp Sprinkles   were introduced.
They are vanilla cookies with small sprinkles on them. The cereal is said to be gluten free. Cookie Crisp Brownie  was introduced in the U.
In , Ralston sold their cereal line to General Mills, who soon after changed the recipe, prompting many Cookie Crisp lovers to seek the original taste in knock-off and foreign brands.
This cereal has cookie pieces that represent Chips Deluxe and are strikingly similar to Cookie Crisp. Introduced in , the first Cookie Crisp mascot, Cookie Jarvis,    was a wizard in the Merlin mold, who with one wave of his wand, magically turned cookie jars into cereal bowls, usually chanting rhyming incantations along with it.
Cookie Crisp in using a mascot, a wolf who, in animated advertisements, makes attempts to steal the cereal from a group of children and also emphasises that the cereal is like a cookie.
The use of animation and a fun wolf who schemes to get the cereal is targeted at attracting a younger market. While commercial sources may inform the consumer, personal sources of information such as reviews or awareness of a product from family, friends, neighbours and acquaintances evaluate products for the buyer.
Evaluation of alternatives According to Jobber and Fahy , there is a criteria used to evaluate alternatives; technical, economic, social and personal criteria.
Technical criteria in this instance would be related to taste and looks of Cookie Crisp. The economic criteria would encompass the price, the value for money and lifestyle costs.
Price is a factor that determines for some people whether they would purchase a product but the perceived value for the money also influences the choice if it is a new product on the market.
When these criteria are met, the consumer would purchase the product. Purchase decision At this stage in the process the buyer actually purchases the product.
However, there are two factors that may sway this process. After the evaluation of alternatives there is intention to purchase the product but according to Kotler et al , the attitudes of the other and unexpected situational factors may alter the purchase decision.
These factors are based on a perceived risk in purchasing the product. The risk can also lie in what other people think of the Cookie Crisp which can sway the decision to buy Cookie Crunch instead.
These factors can lead to a repeat of the information search and evaluating alternatives stages of the process. For the marketer the implication of the perceived risk is to provide information and support that will reduce the risk factor to create confidence in the product and its sustainability which is dependent on the behavior of the consumer after the purchase has been made.
In sustaining the product and creating customer value the satisfaction or dissatisfaction of the consumer is of great interest to the marketer.
The ability of Cookie Crisp to meet the expectations can lead to the consumer habitually purchasing the product because he is satisfied.
However, if the product did not meet the expectations of the consumer, he is disappointed and will not purchase Cookie Crisp again. The postpurchase behaviour is important to the sales of Cookie Crisp as it forms two groups; new customer and repeat customers.
The behaviour of the consumer who is dissatisfied may influence the decision process of a potential new customer in the information search and evaluation of alternatives stages.
The repeat customers may be influenced by their own satisfaction to purchase other products from Nestle and thereby recognising the brand of not only Cookie Crisp but also Nestle.