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For independent traders. You can create your own trading place based on Smart Hub white label technology and invite to the ecosystem only advertisers or publishers of your choice.
This way you ensure purity and relevance of traffic, quality of filtered bid requests and responses, and reduce costs for server maintenance.
For business optimizers. SmartyAds DMP is a white label platform that gathers and segments and unifies the user data, but the sphere of implementations of it is truly limitless.
You can optimize media purchases and plan advertising campaigns using precise behavioral targeting or expand the audience through look-alike modeling.
In other words, your platform is already connected to the thousands of world-leading demand and supply partners. All that's left to do for us is customizing and launching part, all that's left to do for you is benefitting and celebrating the birth of your own brand!
Blog digital marketing white label. What Does White Label Mean in Business? What is White Label Branding? How does it work? What businesses need White Label Solutions?
Why brands use White Label solutions? What is white label software in programmatic? Written by Oleg Tymchyshyn, Head of SaaS Sales and Business of SmartyAds February Test pressings, usually with test pressing written on the label, with catalogue number, artist and recording time or date, are the first vinyl discs made at the factory.
They are produced in small quantities usually under five copies to evaluate the quality of the disc before mass production begins.
In the U. Plain white label promotional recordings were produced in larger quantities by bigger record labels, often containing a biography of the band, to distribute as demonstration discs "demos" to music distributors, and radio stations in order to assess consumer opinion.
Today, white labels discs are commonly used to promote new artists or upcoming albums by veteran artists. In some cases white labels are issued to conceal artist identities examples of this include songs by Traci Lords and La Toya Jackson , whose record companies issued white labels so that DJs would have no pre-conceived notions about the music just by seeing who the artist was.
Many dance music producers press copies of white labels in order to test crowd response in dance clubs to their own musical productions.
Today, white labels are usually produced in small amounts fewer than by small record companies or DJs and are most popular with house music and hip-hop music DJs.
In the early s, hardcore techno and house artists created tracks in home or local studios and had five-hundred or a few thousand singles pressed on 12" white labels, which were easy to sell at dance music record stores.
Steve Beckett of Warp Records recalls that "shops would take fifty white labels off you for five pounds each, no problem. Dance music was all imports, then people in Britain started doing it for themselves, and their tracks started to get better than the tunes in America.
Many white labels contain unauthorized remixes or tracks that are not yet licensed or released also called " bootlegs ". Use this guide to help you decipher between a good and bad partner.
If you are wondering if white label digital agency services are the right move for you, this section is for you.
Many agencies start out in the biz doing one thing, maybe reviews or social marketing. Then you land some bigger clients but they leave because they also want listings and SEO.
You want to become more of a full-service agency to keep your clients and offer your clients more value, aside from continually attracting more business.
Well, the more you can do, the more you can bundle and provide value for your clients. You can be their one-stop-shop and reduce some of that vendor clutter they have been facing.
When you white-label digital agency services, you just bill the client. There is an on-boarding process and getting the agency running to your standards and preferences, but when your clients have issues, the white-label digital agents are running the support for you and the heavy lifting.
Such as selling more and building your book of business. SEO and other digital marketing specialties are areas of expertise where it takes a lot of time and knowledge to get good at, and many clients want to see hard proof such as domain authority to know you have experience with SEO services.
Again, this all depends on the needs and goals of your agency. Maybe their price is right or they are offering you a great deal, be careful that the cost savings outweigh and any possible cons.
Make sure you do a thorough vetting process and ask as many questions as possible to make sure they have a stellar on-boarding process and are really good at handling your clients—as good, if not better, than your agency does.
Again , some third party agencies and white-label agencies sell to small and medium businesses directly, so become your competitor with access to your client list.
Find an agency partner that has similar goals, one with as few competing interests as possible. When analyzing which solution and route you want to go with adding or expanding your digital agency offering, make sure you ask your prospective partner if they also sell to the businesses you will be targeting and what steps they take not to snipe any of their partners' current and prospective clients.
If you are debating using a white-label agency or freelancers, or having an in-house agency, I recommend writing all of the pros and cons of each and comparing those with the goals of your business.
What is going to help you achieve your goals? What aligns with the vision of your company? There is a risk in doing so, and it is important to do your due diligence to choose the right white-label agency to partner with.
If there is a problem with customer service, or any errors are made, the customer will place the blame on you because your name is on the line.
I suggest weighing the pros and cons of white-labeling. If so, then the next step should be a process of comparing white-label digital agencies.
Do they offer all of the services you were wanting to add? Vet them out until you find the right match for your company. Now, if you want to look at adding both software and services, and if you want a good mix of both worlds, you may want to consider some type of white-label marketplace to make managing white-label products, packages, and more in an easy to use, all in one place.
A marketplace provides the software, services and a place to sell everything. Customers can help themselves by adding products and packages, or even researching a bit more about products.
Find a white-label partner that has a vision or goals that align with your business. Remember, this is going to be your strategic business partner and you want to make sure this is a good fit for both sides.
Look for a partner that has a solid solution, whether it is a software or a service. If it is software, do they continuously improve their product?
Are they willing to make improvements based on your suggestions? Is it user-friendly? Are they honest, transparent and upfront? Do they have a good reputation in the industry?
We know all about reviews in our industry , so do your homework on the business. How long have they been around?
Are they considered an expert in the industry? If you are white-labeling their product or service, make sure they have experience and knowledge in being a good partner.
White-labeling software and services is more involved than just adding a logo to an existing product, it requires unique processes that are strategic and well thought out.
Is there a clear and organized method for on-boarding and training your business so you can start selling soon? Do they have adequate resources to help you continually learn and grow?
How fast they have been responding to you thus far is a good indication of how organized and fast the company is. What kind of reporting, or analytics do they offer so that you can provide proof of performance to your customers?
You need to be able to show that the product and service is worth it and is helping the business. Otherwise, your clients will have little reason to stick around.
Do they have a detailed contract process and are they clear about the terms and conditions? They should be clear on their minimum lock-in period.
You should be able to take a look at the software or play the part of a potential customer with their digital agents to learn how their services model flows and can work for your business.
If they can offer a lower price and you are selling the same product, you know that the SMB is probably going to choose the more cost-effective option.
If so, they probably are. You are looking to add a product or service that adds benefit to your clients. Make sure you do your homework and act in the best interests for your agency and customer.