Hier findest du alle News, Videos und Bildergalerien zu Sponsoren auf der Website des FC Bayern München. Adidas ist einer der Hauptpartner des FC Bayern und Ausrüster des deutschen Rekordmeisters. Außerdem hält das Unternehmen 8,33 Prozent an der FC. Wie der FC Bayern München und Audi im Januar bestätigen, bleibt der Autobauer der Sponsor des Fußballvereins.
Sponsoren FC Bayern MünchenDer FC Bayern hat den Sponsor-Vertrag mit Automobilhersteller Audi vorzeitig von 20um vier Jahre verlängert. Das lässt sich der. Sponsoren FC Bayern München. Im Folgenden wird eine Übersicht über die Sponsoren des FC Bayern gegeben! Die Zahlen stammen aus öffentlichen Quellen! Ursprünglich war vorgesehen, dass BMW als Sponsor und Gesellschafter bei den Bayern einsteigt und Audi ablöst. Die Vereinbarung sollte für die Sparten.
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The club struggled financially though, verging on bankruptcy at the end of the s. Manufacturer ousted president Reitlinger, who was later convicted for financial irregularities, was ousted in the elections of by the industrialist Roland Endler.
He provided financial stability for the club. Under his reign Bayern had its best years in the Oberliga. In , the Oberligas in Germany were consolidated into one national league, the Bundesliga.
Five teams from the Oberliga South were admitted. The key for qualifying for the Bundesliga was the accumulated record of the last twelve years, where Bayern was only the sixth-ranked club.
To boot, local rivals TSV Munich , ranked seventh, were champions of the last Oberliga-Süd season and were given preference on the basis of this achievement.
FC Köln to the national championship. In their first Bundesliga season , Bayern finished third and also won the DFB-Pokal.
This qualified them for the following year's European Cup Winners' Cup , which they won in a dramatic final against Scottish club Rangers , when Franz Roth scored the decider in a 1—0 extra time victory.
He replaced Bayern's offensive style of play with a more disciplined approach, and in doing so achieved the first league and cup double in Bundesliga history in Bayern Munich are one of four German clubs to win the Bundesliga and DFB-Pokal in the same season along with Borussia Dortmund , 1.
FC Köln and Werder Bremen. Zebec used only 13 players throughout the season. Udo Lattek took charge in After winning the DFB-Pokal in his first season , Lattek led Bayern to their third German championship.
The deciding match in the —72 season against Schalke 04 was the first match in the new Olympiastadion , and was also the first live televised match in Bundesliga history.
Bayern beat Schalke 5—1 and thus claimed the title, also setting several records, including points gained and goals scored.
During the following years, the team was unsuccessful domestically but defended their European title by defeating Leeds United in the European Cup Final when Roth and Müller secured victory with late goals.
Billy Bremner believed the French referee was "very suspicious". Leeds fans then rioted in Paris and were banned from European football for three years.
The final trophy won by Bayern in this era was the Intercontinental Cup , in which they defeated Brazilian club Cruzeiro over two legs.
The s were a period of off-field turmoil for Bayern, with many changes in personnel and financial problems. On the field, Paul Breitner and Karl-Heinz Rummenigge , termed FC Breitnigge , led the team to Bundesliga titles in and Apart from a DFB-Pokal win in , two relatively unsuccessful seasons followed, after which Breitner retired and former coach Udo Lattek returned.
Bayern won the DFB-Pokal in and went on to win five Bundesliga championships in six seasons, including a double in European success, however, was elusive during the decade; Bayern managed to claim the runners-up spot in the European Cup in and Jupp Heynckes was hired as coach in , but after two consecutive championships in —89 and —90 , Bayern's form dipped.
After finishing second in —91 , the club finished just five points above the relegation places in — In —94 , Bayern was eliminated in the UEFA Cup second round to Premier League side Norwich City , who remain the only English club to beat Bayern at the Olympiastadion.
Success returned when Franz Beckenbauer took over for the second half of the —94 season, winning the championship again after a four-year gap.
Beckenbauer was then appointed club president. His successors as coach, Giovanni Trapattoni and Otto Rehhagel , both finished trophyless after a season, not meeting the club's high expectations.
For the —97 season , Trapattoni returned to win the championship. In the following season , Bayern lost the title to newly promoted 1.
FC Kaiserslautern and Trapattoni had to take his leave for the second time. After his success at Borussia Dortmund, Bayern were coached by Ottmar Hitzfeld from to In Hitzfeld's first season , Bayern won the Bundesliga and came close to winning the Champions League , losing 2—1 to Manchester United into injury time after leading for most of the match.
The following year, in the club's centenary season , Bayern won the third league and cup double in its history. A third consecutive Bundesliga title followed in , won with a stoppage time goal on the final day of the league season.
The —02 season began with a win in the Intercontinental Cup , but ended trophyless otherwise. In —03 , Bayern won their fourth double, leading the league by a record margin of 16 points.
Felix Magath took over and led Bayern to two consecutive doubles. Prior to the start of the —06 season , Bayern moved from the Olympiastadion to the new Allianz Arena , which the club shared with Munich.
On the field, their performance in —07 was erratic. Trailing in the league and having lost to Alemannia Aachen in the cup yet again, coach Magath was sacked shortly after the winter break.
Hitzfeld returned as a trainer in January , but Bayern finished the —07 season in fourth position, thus failing to qualify for the Champions League for the first time in more than a decade.
Additional losses in the DFB-Pokal and the DFB-Ligapokal left the club with no honours for the season. For the —08 season , Bayern made drastic squad changes to help rebuild.
They signed a total of eight new players and sold, released or loaned out nine of their players. Bayern went on to win the Bundesliga in convincing fashion, leading the standings on every single week of play, and the DFB-Pokal against Borussia Dortmund.
After the season Bayern's long-term goalkeeper Oliver Kahn retired which left the club without a top-tier goalkeeper for several seasons.
The club's coach Ottmar Hitzfeld also retired and Jürgen Klinsmann was chosen as his successor. Jupp Heynckes was named caretaker coach and led the club to a second-place finish in the league.
For the —10 season , Bayern hired Dutch manager Louis van Gaal , and Dutch forward Arjen Robben joined Bayern. The press quickly dubbed the duo "Robbery".
In addition, David Alaba and Thomas Müller were promoted to the first team. With Müller, van Gaal went so far as to proclaim "With me, Müller always plays" which has become a much referenced phrase over the years.
Van Gaal's second in command, Andries Jonker , took over and finished the season in third place. Jupp Heynckes returned for his second permanent spell in the —12 season.
The Champions League final was held at the Allianz and Bayern indeed reached the final in their home stadium, but lost the "Finale dahoam" as they had termed it to Chelsea on penalties.
After Bayern had finished as runner-up to all titles in —12, Bayern went on to win all titles in —13, setting various Bundesliga records along the way,  and becoming the first German team to win the treble.
Bayern finished the Bundesliga on 91 points, only 11 points shy of a perfect season, and to date, still the best season ever played.
In what was Bayern's third Champions League final appearance within four years, they beat Borussia Dortmund 2—1. It was actually forced by the club's desire to appoint Guardiola.
The eventual loss to Augsburg came two match days after Bayern had already claimed the league title. Bayern also won the cup to complete their tenth domestic double,  but lost in the semi-final of the Champions League to Real Madrid.
Vice-president Karl Hopfner was elected president on 2 May. Before the —15 season , Bayern picked up Robert Lewandowski after his contract had ended at Borussia Dortmund , and loaned out Xabi Alonso from Real Madrid.
Bayern also let Toni Kroos leave for Real. Club icons Bastian Schweinsteiger and Claudio Pizarro left before the —16 season.
In these two seasons, Bayern defended their league title, including another double in —16,  but failed to advance past the semi-finals in the Champions League.
Although the club's leadership tried to convince Guardiola to stay, the coach decided not to extend his three-year contract. Carlo Ancelotti was hired as successor to Guardiola.
Under Ancelotti, Bayern claimed their fifth consecutive league title,  but did not win the cup or the Champions League.
In July , Bayern announced that Munich would leave the Allianz for good as the club had been relegated to the 4th division.
Meanwhile, the club's captain, Philipp Lahm , and Xabi Alonso retired, and several other players left the club. As Bayern's performances were perceived to be more and more lackluster, Ancelotti was sacked after a 0—3 loss to Paris St.
Germain in the Champions League , early in his second season. During the season, the club urged Heynckes —even publicly— to extend his contract, but Heynckes, aged 73, stayed firm that he would retire for good after the season.
In the cup final, Heynckes's last match as coach, Heynckes met his successor on the pitch. In contrast to similar situations with van Gaal and Ancelotti , the club's leadership decided to protect their coach from criticisms.
However, after the winter break, Bayern quickly closed the distance and put themselves first place in the league.
In the Champions League the club was eliminated by Liverpool in the round of 16 , the first time since that Bayern did not reach the quarterfinal.
A week later, Bayern defeated RB Leipzig 3—0 in the DFB-Pokal Final. With the win Bayern won their 19th German Cup and completed their 12th domestic double.
Hans-Dieter Flick joined Bayern Munich on 1 July as an assistant coach. In the Champions League, Bayern reached their first final since , en route beating FC Barcelona 8—2 in the quarter-finals  and Lyon 3—0 in the semi-final.
In the final , which was held in Lisbon behind closed doors due to the severity of COVID pandemic , they defeated Paris Saint-Germain 1—0. Former PSG player Kingsley Coman scored the only goal of the match.
In the original club constitution, Bayern's colours were named as white and blue, but the club played in white shirts with black shorts until , when Bayern joined MSC.
MSC decreed that the footballers would have to play in red shorts. Also, the younger players were called red shorts, which was meant as an insult.
In —69 season , Bayern changed to red and blue striped shirts, with blue shorts and socks. Between and , the team wore a home strip of red and white striped shirts with either red or white shorts and red socks.
In the —74 season , the team switched to an all-white kit featuring single vertical red and blue stripes on the shirt. From onwards, Bayern has mostly worn an all red home kit, with white trim.
Bayern revived the red and blue striped colour scheme between and In , blue was the dominant colour for the first time when Adidas released an all navy blue home kit with a red chest band.
In , Bayern returned to a predominantly red kit, which featured blue sleeves, and in the club released a traditional all red kit with white trim to be worn for Champions League matches.
The club's away kit has had a wide range of colours over the years, including white, black, blue, and gold-green. Bayern also features a distinct international kit.
During the —14 season , Bayern used an all red home kit with a Bavarian flag diamond watermark pattern, a Lederhosen inspired white and black Oktoberfest away kit, and an all navy blue international kit.
In the s and s, Bayern used a special away kit when playing at 1. FC Kaiserslautern , representing the Brazilian colours blue and yellow, a superstition borne from the fact that the club found it hard to win there.
Bayern's crest has changed several times. Originally it consisted of the stylised letters F, C, B, M, which were woven into one symbol.
The original crest was blue. The colours of Bavaria were included for the first time in Football Department; Bayern then was integrated into TSV Jahn Munich and constituted its football department.
The modern version of the crest has changed from the version in several steps. It has the colours of Bavaria in its centre and FC Bayern München is written in white on a red ring enclosing the Bavarian colours.
Bayern played its first training games at the Schyrenplatz in the centre of Munich. The first official games were held on the Theresienwiese.
From , Bayern shared the Grünwalder Stadion with Munich. It was destroyed during the war, and efforts to rebuild it resulted in a patchwork.
Bayern's record crowd at the Grünwalder Stadion is reported as more than 50, in the home game against 1. FC Nürnberg in the —62 season.
As was the case at most of this period's stadiums, the vast majority of the stadium was given over to terracing.
Today the second teams of both clubs play in the stadium. For the Summer Olympics the city of Munich built the Olympiastadion. The stadium, renowned for its architecture,  was inaugurated in the last Bundesliga match of the —72 season.
The match drew a capacity crowd of 79,, a total which was reached again on numerous occasions. The stadium was, in its early days, considered to be one of the foremost stadiums in the world and played host to numerous major finals, such as that of FIFA World Cup.
Many people, however, began to feel that the stadium was too cold in winter, with half the audience exposed to the weather due to lack of cover.
A further complaint was the distance between the spectators and the pitch, betraying the stadium's track and field heritage. Renovation proved impossible, as the architect Günther Behnisch vetoed major modifications of the stadium.
After much discussion, the city of Munich, the state of Bavaria , Bayern Munich and Munich jointly decided at the end of to build a new stadium.
While Bayern had wanted a purpose-built football stadium for several years, the awarding of the FIFA World Cup to Germany stimulated the discussion as the Olympiastadion no longer met the FIFA criteria to host a World Cup game.
Located on the northern outskirts of Munich, the Allianz Arena has been in use since the beginning of the —06 season.
The most prominent feature of the stadium is the translucent outer layer, which can be illuminated in different colours for impressive effects.
Red lighting is used for Bayern home games and white for German national team home games. In May , Bayern opened a museum about its history, FC Bayern Erlebniswelt, inside the Allianz Arena.
At the annual general meeting, the Bayern board reported that the club had , official members and there are 4, officially registered fan clubs with over , members.
Every Bundesliga game has been sold-out for years. Bayern Munich is also renowned for its well-organised ultra scene. The most prominent groups are the Schickeria München , the Inferno Bavaria , the Red Munichs '89 , the Südkurve '73 , the Munichmaniacs , the Red Angels , and the Red Sharks.
The ultras scene of Bayern Munch has been recognised for certain groups taking stance against right-wing extremism, racism and homophobia,    and in the group Schickeria München received the Julius Hirsch Award by the DFB for its commitment against antisemitism and discrimination.
Stern des Südens is the song which fans sing at FCB home games. In the s they also used to sing FC Bayern, Forever Number One.
The club also has quite a number of high-profile supporters, among them Pope Benedict XVI ,  Boris Becker , Wladimir Klitschko , Horst Seehofer and Edmund Stoiber , former Minister-President of Bavaria, to name just a few.
Bayern is one of three professional football clubs in Munich. Bayern's main local rival is Munich , who was the more successful club in the s and was controversially picked for the initial Bundesliga season in , winning a cup and a championship.
In the s and s, Munich moved between the first and the third division. The Munich derby is still a much-anticipated event, getting much extra attention from supporters of both clubs.
Despite the rivalry, Bayern has repeatedly supported in times of financial disarray. Since the s, 1. FC Nürnberg has been Bayern's main and traditional  rival in Bavaria.
Philipp Lahm said that playing Nürnberg is "always special" and is a "heated atmosphere". Bayern took over the title more than sixty years later, when they won their tenth championship in , thereby surpassing the number of championships won by Nürnberg.
Bayern also enjoys a strong rivalry with the 1. FC Kaiserslautern , originating in parts from a game in , when Bayern lost 7—4 after leading 4—1,   but also from the two clubs competing for German championship honours at various times in the Bundesliga as well as the city of Kaiserslautern together with the surrounding Palatinate having been part of Bavaria until a plebiscite after the end of the Second World War.
Since the s, Bayern's main rivals have been the clubs who put up the strongest fight against its national dominance. In the s this was Borussia Mönchengladbach ,  in the s the category expanded to include Hamburger SV.
In the s, Borussia Dortmund , Werder Bremen and Bayer Leverkusen   emerged as the most ardent opponents. Recently Borussia Dortmund , Schalke ,  and Werder Bremen have been the main challengers in the Bundesliga.
Recently, Bayern's main Bundesliga challenger has been Borussia Dortmund. They also have played against each other in the DFB-Pokal final in , , , and The 2—5 loss against Dortmund in the final was Bayern's worst ever loss in a DFB-Pokal final.
Bayern and Dortmund have also played against each other in the DFL-Supercup in , , , , , and The height of the competition between the two clubs was when Bayern defeated Dortmund 2—1 in the final of the —13 UEFA Champions League.
Amongst Bayern's chief European rivals are Real Madrid ,  A. Milan ,  and Manchester United due to many classic wins, draws and losses.
Due to Bayern being traditionally hard to beat for Madrid, Madrid supporters often refer to Bayern as the " Bestia negra " "Black Beast".
Despite the number of duels, Bayern and Real have never met in the final of a Champions League or European Cup.
Bayern is led mostly by former club players. Besides the club's president and the board's chairman, they are Herbert Hainer former CEO of Adidas , Dr.
Ebenfalls 8,33 Prozent an der FC Bayern München AG hält die Allianz. Die Versicherung ist als Hauptpartner zudem Namenssponsor der Allianz-Arena.
Dritter Anteilseigner an der FC Bayern München AG ist mit ebenfalls 8,33 Prozent der Autobauer Audi. Die Ingolstädter richten jedes Jahr im Sommer zudem das Einladungsturnier Audi Cup aus.
Die Deutsche Telekom ist der langjährige Haupt- und Trikotsponsor der Münchner. Audi auf dem Genfer Autosalon Video Entwicklungsvorstand Rothenpieler kündigt Hybrid-Offensive an.
AUTO ZEITUNG empfiehlt: Nützliche Eiskratzer. Beliebte Marken. E-Mobilität Mild-Hybrid, Hybrid oder elektrisch?Übersicht über die Sponsoren und Sponsoreneinnahmen von Bayern München. 8/12/ · Bayer is one of Germany's biggest sports patrons and sports sponsors. As long as the beginning of the 20th century, Bayer began sponsoring sports clubs in the communities surrounding its production sites in order to help its employees make constructive use of their leisure time. Adidas ist einer der Hauptpartner des FC Bayern und Ausrüster des deutschen Rekordmeisters. Außerdem hält das Unternehmen 8,33 Prozent an der FC Bayern München AG. (Adidas). Bayern's shirt sponsor is Deutsche Telekom. Deutsche Telekom has been Bayern's shirt sponsor since the start of –03 season. The company extended their sponsorship deal in August until the end of the –23 season. Bayern's kit sponsor is Adidas. Adidas have been Bayern's kit sponsor since Deutsche Telekom – German telecom giant Deutsche Telekom has been a long-term partner of Bayern. Partners since , the two last renewed their deal in an eight-year agreement in The Deutsche Telekom-Bayern marriage has become a staple of football sponsorships over the last two decades. German football giant, Bayern Munich, have announced a partnership with the parent company of TikTok and the club’s fans aren’t best pleased. It cannot be denied that TikTok has exploded in. Both clubs have sponsorship deals with Qatar Airways – though in Bayern’s case as a domestic sleeve sponsor, meaning their logo won’t be seen in the decider. Seven of the Bundesliga teams are sponsored by German brands (Adidas, Puma, Uhlsport, Jako and Saller). Adidas and Puma, two of the world’s biggest sporting goods companies, only sponsor one and two teams respectively. However, Adidas sponsors Bayern Munich who won the last seven seasons. Only one team switched brands for the /20 season.